I help businesses design digital products, platforms and engagement systems where user behavior, incentives, data and business goals line up.
My field is digital and market-facing: products, services, platforms, CX, CRM, loyalty, engagement, discoverability and AI.
I currently work as a Senior Strategist at VML, part of the global WPP network.
Bring me in when
- A platform or program needs to be built. The goal is clear, but the product logic, incentives and operating model are not.
- Users, customers or partners are not adopting what exists. The work is not more features by default. It is finding out why behavior is not changing.
- CX, CRM, loyalty or engagement efforts create activity, but not the right behavior. Experience only matters when it changes what customers do and helps the business.
- AI, data or discoverability need to become useful. Not as trend topics, but as parts of a product or business system.
Selected clients
My work includes projects for Bayer, C&A, Credit Suisse, Deutsche Bahn, Deutsche Bank, Digital Charging Solutions / ChargeNow, DWS, FitnessFirst, Ford, Ford Money, Jaguar, Land Rover, Lego, Mazda, Mercedes-Benz Mobility, Mercedes-Benz Trucks, Michelin, Microsoft, PayPal, Porsche, Shell, Telefonica O2 and Vodafone.
After-hours experiments
Small tools and prototypes that make ideas tangible. I use them to learn faster and test what technology changes in practice.
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Been (iOS app)
A free, privacy-first iPhone take on Google Maps Timeline: an approximate location journal that stays on-device, with no account, cloud or tracking.
Contact me
I like meeting curious people. Find me on LinkedIn or send me an email if something here connects with what you are thinking about.